Staging is a proven technique that allows the buyer to envision placing their furniture and other possessions in each room. It helps buyers see the true potential of your house and provides a glimpse of what it would be like for them to live there. If there is too little or too much furniture and accessories in the home, it is difficult for potential buyers to visualize themselves moving in. This visualization process is an important step for potential buyers in the process of making the decision to purchase a home.

A key to the delicate balance of real estate sales is to thoroughly understand the marketplace so that a property can be effectively priced. Statistics show that strategic marketing strategies have resulted in a 5% to 20% increase in sales price.

As a Certified Home Marketing Specialist I have had in-depth training from the author of "Dress Your House for Success" which has been featured on Good Morning America, CNN, in the New York Times, just to name a few. The training focuses on staging principles and techniques that are proven to result in increased selling prices and reduced market time for homes. At this time approximately only 2100 real estate agents in the United States hold this designation. This course is a national course approved by the Washington State Department of Licensing, Washington Association of Realtors, and Pierce County Association of Realtors.

I utilize Strategic Marketing which is a multi-level approach to positioning your property in a real time market. What I do for you is provide a Strategic Marketing Plan for your home which includes:

• Staging your home
• Competitive price lines
• Competitive positioning in the market
• Flexible advertising
• Open house scheduling

To put my 14 years of real estate experience to work for you, simply call or send me an email… I look forward to working with you…

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